On Blog Focus
… Or, rather, lack of focus.
This is a topic I’ve been mulling over for quite some time now; a little something I would very much like to address here on Lace & Lilacs. I suppose the motivation to finally compose this post, after giving the matter a great deal of thought, came from The Nectar Collective – this piece, specifically.
Now, I don’t disagree with Melyssa. In fact, I believe that article of hers is an absolute gem.
But, why-oh-why can’t a blog exist just for the sake of existing; be pretty for the sake of being pretty?
I, personally, don’t read blogs solely for information. My favorite sites are ones with a little bit of everything in the mix, a lovely, feminine aesthetic, and thoughtful prose. I enjoy logging into Bloglovin’ each morn and seeing something unexpected and new from the various lifestyle writers I follow. The absence of an uber specific focus in these spaces is what appeals to me, and draws me back each day.
Recently Lucy-Claire and I recorded a podcast in which we declared the importance of finding a specific niche for your blog… is it possible to have more than one?
Lace & Lilacs certainly does. This is my special place; a safe haven of sorts. And yes, I would like it to slowly transform into a business. Do I have to sacrifice writing about topics near & dear to my heart in order for it to ever take off?
My main categories at the moment are Travel, Prose & Poem, & Style, but I recognize that I will continue to change, develop, and evolve over the years to come. Will I still be blogging five years from now? Probably. Will I still be blogging about the subjects I am now, at 17? Probably not.
Do we really need to blog for one particular audience? Or should we blog for ourselves, in a way that attracts readers we, as authors, can genuinely connect with?
Will you have less followers this way? Perhaps. Perhaps not, if your voice, content, and perspective are all unique, fresh, pleasant, and welcoming.
Quality > Quantity. Wouldn’t you rather truly be able to relate to a few visitors than have hundreds of readers that utilize your content, but couldn’t care less about the person behind it?
If you are passionate about your blog, people will sense that and make the time to peruse your work. Whether or not you focus on one thing, and one thing only.
I don’t know; maybe I’m wrong. I have no experience to speak of.
This is what I think, anyway. And you?